Walking in Step with God Ministries is a dynamic faith-based non-profit organization dedicated to empowering individuals to deepen their faith through inspiring content and a supportive community. Learn more about us at https://walkinginstepwithgod.org/.
We are seeking a results-driven volunteer Digital Marketing Specialist to lead our Google Ads strategy. In this role, you will oversee the implementation and optimization of a $10k monthly Google Grant for both Walking in Step With God Ministries and Bridge of Kindness https://bridgeofkindness.org. Bridge of Kindness is a non-profit dedicated to building stronger communities by connecting individuals in need with donors and volunteers ready to offer compassion and support. This is a high-impact opportunity for a skilled marketer to take full ownership of a significant budget and drive meaningful growth for two dedicated organizations.
Responsibilities:
- Strategy Development: Collaborate with the marketing team to develop an effective Google Ads strategy aligned with our organization’s goals and objectives.
- Campaign Planning and Setup: Conduct thorough keyword research, competitor analysis, and audience targeting to create well-structured Google Ads campaigns.
- Ad Creation and Copywriting: Develop compelling ad copy and creative assets to maximize click-through rates (CTRs) and conversion rates.
- Account Management: Monitor and manage Google Ads accounts, including budget allocation, bid adjustments, and campaign performance optimization.
- Performance Tracking and Reporting: Analyze campaign data, generate reports, and provide regular updates on key performance indicators (KPIs) to stakeholders.
- Optimization and Testing: Continuously optimize campaigns based on data-driven insights and conduct A/B tests to improve ad performance.
- Stay Up-to-date: Stay abreast of industry trends, updates, and best practices in Google Ads to ensure our organization remains at the forefront of digital marketing.
Requirements:
- Prior experience managing Google Ads campaigns is highly desirable, but not mandatory.
- Proficient knowledge of the Google Ads platform and its various features.
- Familiarity with Google Analytics and other web analytics tools.
- Strong analytical skills and ability to interpret data to drive campaign optimization.
- Excellent written and verbal communication skills.
- Detail-oriented with the ability to manage multiple tasks and meet deadlines.
- Self-motivated and able to work independently as well as collaboratively with a team.
- Passion for our organization’s mission and dedication to making a positive impact.
Bonus Points:
While not required, we’d love to see candidates who bring experience in:
- Multi-Platform Fluency: Proven track record managing and optimizing campaigns within Facebook Ads (Meta Ads Manager) and Amazon Ads.
- Cross-Channel Strategy: Ability to attribute conversions and manage budgets across a diverse advertising mix.
- Platform Specifics: Familiarity with Meta’s Pixel/Conversions API.
Benefits:
- Gain hands-on experience in digital marketing and Google Ads campaign management.
- Work with a passionate team and contribute to meaningful initiatives.
- Enhance your skills in strategy development, data analysis, and optimization techniques.
- Expand your professional network and make valuable connections within the industry.
- Recognition for your contributions and a letter of recommendation, if desired.
Please note that this is a volunteer position that operates remotely, and compensation will not be provided. The expected time commitment is approximately 1-2 hours per week, but we are flexible and can accommodate your availability. We greatly value your contribution and commitment to our cause, and we will provide any necessary support and guidance throughout your volunteer experience.